WWDC 2008 Keynote Transcript

Jun 9, 2008
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WWDC 2008 Keynote Transcript

The WWDC 2008 keynote is over and If you missed our live cast you can read it on this post.

07:17 am Vincent Nguyen: Onsite at Moscone West! The line outside is packed with attendees. Press registration starts at 8am.

07:38 am Vincent Nguyen:

07:39 am Vincent Nguyen: Quick video of the gift bag that apple is giving out to antendee -- has t-shirt inside.

08:39 am Vincent Nguyen: Before things get too crazy later (n 1 1/2 hours) I wanna do a quick shout out to my buds at the Chandler Fashion Square mall in Chandler, AZ! Thanks for saving my ass (long story --- HDD failed on MBP 2 days prior to event!)

08:44 am Vincent Nguyen: Damn DOOR! It's is the only thing keeping me from the entering .

09:27 am Ewdi: Roughly 30 minutes to the event.....

09:41 am Vincent Nguyen: Door is open, but broadcast journalists are allowed in first

09:49 am Vincent Nguyen: And we're in!

09:50 am Vincent Nguyen: I'm in the third row from the front, music still playing and ten minutes or so to go

09:53 am Vincent Nguyen: It's going to take a while for everyone to get in - this is a big room

09:56 am Vincent Nguyen: No shortage of special guests. Al Gore and Walt Mossberg already in the room.

10:03 am Vincent Nguyen: The stage is looking pretty lonely - just two iMacs on there

10:04 am Vincent Nguyen: Apple ushers are trying to settle the room down, asking people to turn off their phones

10:06 am Vincent Nguyen: Lights are dimming

10:07 am Vincent Nguyen: Steve is on stage

10:07 am Vincent Nguyen: Massive applause from audience and Apple staff

10:08 am Vincent Nguyen: "We've been working hard on some stuff we can't wait to share with you"

10:08 am Vincent Nguyen: "There are 52,000 attendees at WWDC"

10:08 am Vincent Nguyen: They sold out the venue and couldnt' find anywhere bigger

10:10 am Vincent Nguyen: They'll be talking about the iPhone this morning and the developer programme

10:10 am Vincent Nguyen: After lunch, we'll be looking at Snow Leopard

10:10 am Vincent Nguyen: The new version of OS X

10:10 am Vincent Nguyen: 250,000 ppl have downloaded the iPhone SDK

10:11 am Vincent Nguyen: Of those, 4,000 have been in the beta program

10:11 am Vincent Nguyen: Out of 25,000 applications

10:11 am Vincent Nguyen: Starting to talk about iPhoen Enterprise features

10:11 am Vincent Nguyen: Recapping the last announcement: Exchange support, etc

10:12 am Vincent Nguyen: Push email, contacts, calendars, global address book

10:12 am Vincent Nguyen: 35% of the Fortune 500 companies have been testing the new iPhone enterprise functionality

10:13 am Vincent Nguyen: They've been closely working with Cisco on the VPN and security side

10:13 am Vincent Nguyen: They've also been working with higher education establishments

10:13 am Vincent Nguyen: Steve is showing us a video of how iPhone 2.0 has been used

10:14 am Vincent Nguyen: Multiple talking-heads with company CTOs discussing the appeal of iPhone 2.0

10:14 am Vincent Nguyen: According to Steve the feedback has been "fantastic"

10:15 am Vincent Nguyen: Company IT people are falling over themselves to praise the platform

10:16 am Vincent Nguyen: Including contacts search - finally! - that filters as you enter search terms

10:16 am Vincent Nguyen: The army has been playing with the iPhone too

10:17 am Vincent Nguyen: Video over, Steve back on stage with Scott Forestell to discuss SDK

10:17 am Vincent Nguyen: Apparently Apple internally uses beta release SDKs

10:18 am Vincent Nguyen: He's recapping that much of the iPhone code is the same as in OS X

10:18 am Vincent Nguyen: The same native APIs

10:18 am Vincent Nguyen: Cocoa Touch, Media, Core Service, Core OS - that last is very similar to OS X

10:19 am Vincent Nguyen: They're particularly proud of the OpenGL implementation - it's "very fast"

10:19 am Vincent Nguyen: Core Services include everything from database layer to core location so combining functionality is straightforward

10:20 am Vincent Nguyen: Cocoa Touch, as discussed last time, is all about making the GUI as quickly as possible

10:20 am Vincent Nguyen: Steve is discussing the development tools

10:21 am Vincent Nguyen: Scott is going to demo constructing an interface using Interface Builder

10:21 am Vincent Nguyen: App is called Nearby Friends and ties into the address book API and the core location API

10:21 am Vincent Nguyen: Displays whoever is within 10 miles of you

10:22 am Vincent Nguyen: XCode imports the APIs and then Interface Builder is used to drag in icons and controls

10:22 am Vincent Nguyen: It's all ridiculously slick, but it's nothing we didn't see last time

10:24 am Vincent Nguyen: Demo is continuing

10:25 am Vincent Nguyen: Interface Builder has been told exactly what the iPhone can display, and it's reflowing the icons to suit the screen

10:25 am Vincent Nguyen: Scott is showing the app in the iPhone simulator (that comes with the SDK)

10:26 am Vincent Nguyen: Cue applause as the finished app works and doesn't crash anything

10:26 am Vincent Nguyen: Took just 10 minutes to make

10:26 am Vincent Nguyen: Now imagine how slick it would be with GPS too!

10:27 am Vincent Nguyen: The developers are going wild, you'd think they'd hate coding or something

10:27 am Vincent Nguyen: Scott has a Big Book of Praise full of happy quotes

10:28 am Vincent Nguyen: "You're witnessing the birth of a third major computer platform: Windows, OS X and iPhone" - quote from David Pogue

10:28 am Vincent Nguyen: Developers are being invited onto the stage to show off their wares

10:28 am Vincent Nguyen: SEGA are back with Super Monkey Ball

10:29 am Vincent Nguyen: Ethan Einhorn from SEGA is discussing how impressed he was when they set to coding Super Monkey Ball

10:30 am Vincent Nguyen: Because development was so quick, they could add lots of levels: over 100, all the monkeys

10:30 am Vincent Nguyen: Tilt control demo is super-slick

10:31 am Vincent Nguyen: Ethan is playing a Super Monkey Ball level, tilting the iPhone to move through

10:31 am Vincent Nguyen: It took them 95 days to code and will cost $9.99

10:31 am Vincent Nguyen: from the official App Store

10:31 am Vincent Nguyen: eBay have been invited up to the stage

10:32 am Vincent Nguyen: Ken Sun from the online auction site is discussing their eBay app for the iPhone

10:32 am Vincent Nguyen: You can track your watchlist, add items to it

10:33 am Vincent Nguyen: It's not quite as exciting as Super Monkey Ball, I'm afraid, but it looks very usable

10:33 am Vincent Nguyen: Plus Ken says it only took them five weeks to develop

10:33 am Vincent Nguyen: eBay app will be free

10:34 am Vincent Nguyen: You can bid directly from the iPhone, as well as browse listings and look at all the photos with a gesture-based scroll

10:35 am Vincent Nguyen: The people from Loopt are on-stage, it's a location-aware app

10:35 am Vincent Nguyen: Similar to Buddy Beacon from Helio - shows your friends pinpointed on a map

10:36 am Vincent Nguyen: You can see more at loopt.com

10:37 am Vincent Nguyen: There are Facebook-like status tweets for each person: "Check out this giant redwood tree" for instance

10:37 am Vincent Nguyen: Each person has a user profile, with photos they've submitted and a log of where they've been

10:38 am Vincent Nguyen: It's cross-profile - will work on other mobile devices and all of them play nicely together - and will be free when the App Store launches

10:38 am Vincent Nguyen: TypePad are next, with a dedicated iPhone blogging tool

10:38 am Vincent Nguyen: Has photoblogging functionality, with geotagging

10:39 am Vincent Nguyen: According to the TypePad rep photoblogging is one of the platforms most popular features

10:39 am Vincent Nguyen: Photo can be taken directly from the camera or picked from shots already in the iPhone gallery

10:39 am Vincent Nguyen: It'll also be free

10:40 am Vincent Nguyen: Associated Press (AP) are on-stage now

10:40 am Vincent Nguyen: They're here to plug their Mobile News Network - thousands of news sources funneled into your iPhone

10:41 am Vincent Nguyen: It'll cache news so you can read it while underground or trapped in the hold of a plane

10:41 am Vincent Nguyen: Includes images and video

10:42 am Vincent Nguyen: You can also send them news and video for the network

10:43 am Vincent Nguyen: It's also tied into your location, so it will show topics relevent to where you are

10:43 am Vincent Nguyen: Pangaea software are on-stage, talking about two new games

10:43 am Vincent Nguyen: Both ported from OS X

10:44 am Vincent Nguyen: One is physics-based, you need to touch, drag and rotate

10:44 am Vincent Nguyen: The other is a driving game: Cro Mag Rally, in 3D

10:44 am Vincent Nguyen: You play as a racing caveman

10:45 am Vincent Nguyen: According to Pangaea it only took 3 days to port it all across

10:45 am Vincent Nguyen: Including changing the controls so that tilting the iPhone mimics a steering wheel

10:46 am Vincent Nguyen: Both will be priced at $9.99

10:47 am Vincent Nguyen: A lone developer from the British insurance industry is on-stage, Mark Terry

10:47 am Vincent Nguyen: Thankfully it's not about insurance - it's a game, virtual instruments called Band

10:48 am Vincent Nguyen: He's demo'ing it by playing with Imagine by John Lennon

10:48 am Vincent Nguyen: Consists of drum background, a piano and more

10:48 am Vincent Nguyen: Best of all - and the crowd love him and it - is the fact that he developed it in his spare time

10:49 am Vincent Nguyen: Sorry, it's actually called Cow Terry, not Band

10:49 am Vincent Nguyen: You can record what you play

10:50 am Vincent Nguyen: MLB.com are on-stage, talking about their new baseball app

10:50 am Vincent Nguyen: Jeremy Schoenherr demo'ing it - lots of stats and live game info

10:51 am Vincent Nguyen: It can tell you who is playing where, what the score is, real-time video highlights

10:51 am Vincent Nguyen: Both it and Cow Terry will be available when the App Store launches, but no prices given

10:52 am Vincent Nguyen: A doctor from Modality is on stage with two medical apps

10:53 am Vincent Nguyen: Basically using the iPhone as a teaching tool

10:55 am Vincent Nguyen: Ouch, it's almost 11am and there have been no big announcements

10:55 am Vincent Nguyen: Second medical app lets consultants and specialists look at medical imaging while mobile

10:56 am Vincent Nguyen: It's tricky to get excited about this without wearing a white coat

10:58 am Vincent Nguyen: MultiTouch gestures are used to rotate and flip the images, pull up rulers and shake to get rid of them

10:58 am Vincent Nguyen: The final developer is on-stage, and it's another game

10:59 am Vincent Nguyen: Digital Legends Entertainment - they only started working on their title 2 weeks ago

11:00 am Vincent Nguyen: Basically a fighting game, touching the screen moves the fighter

11:00 am Vincent Nguyen: It's unique to the iPhone and will appear in the App Store come September

11:01 am Vincent Nguyen: Uses OpenGL and dynamic graphic rendering, it looks like a decent 3D fantasy adventure actually

11:02 am Vincent Nguyen: Apparently developers have been asking for a way to know when users aren't running an app

11:03 am Vincent Nguyen: Apple is criticising Background Processes as the wrong way to accomplish this - they eat battery and CPU cycles

11:03 am Vincent Nguyen: Ouch, they're showing Windows Mobile Task Manager, and it's not as an example of good practice

11:04 am Vincent Nguyen: "We've come up with a far better solution, a push notification service we'll provide to all developers"

11:05 am Vincent Nguyen: The iPhone maintains an ongoing connection with an Apple server

11:05 am Vincent Nguyen: When you quit an app, updates are shuffled from server to iPhone; developers send the updates to Apple

11:06 am Vincent Nguyen: Uses Badges, which alert the no. waiting, Custom Alert sounds and Text Alerts that are similar to text alerts

11:06 am Vincent Nguyen: Won't be available until September, but developers will be able to access it soon

11:06 am Vincent Nguyen: iPhone SDK has been updated

11:07 am Vincent Nguyen: Now includes iWork document support together with Word, Excel & Powerpoint compatibiltiy, plus the ability to save images (finally!) and a new scientific calculator

11:07 am Vincent Nguyen: Bulk and move mesages, parental controls and new language support

11:08 am Vincent Nguyen: Finger-drawn Chinese and Japanese character entry

11:08 am Vincent Nguyen: They're popular additions in the room, the crowd is v.excited!

11:09 am Vincent Nguyen: The 2.0 firmware will be available in early July

11:09 am Vincent Nguyen: Free for iPhone, $9.99 for iPod Touch owners

11:09 am Vincent Nguyen: Now Steve is discussing the App Store

11:10 am Vincent Nguyen: Sorry, $9.95 for iPod Touch owners

11:10 am Vincent Nguyen: Confirming App Store T&Cs: 70% of revenue kept by developers, FairPlay verification, no charge for free software

11:11 am Vincent Nguyen: There'll be wireless downloads direct to your device, and automatic updates

11:11 am Vincent Nguyen: App Store will be available in 62 countries; will check your connection and the app size before download starts

11:11 am Vincent Nguyen: if the app is under 10MB then it will come over the mobile network; bigger, and it'll use either WiFi or iTunes

11:12 am Vincent Nguyen: Enterprise clients can set up their own private App Stores on their intranets and limit employee iPhones to access them

11:13 am Vincent Nguyen: That's been a specific request from business customers

11:13 am Vincent Nguyen: Discussing a new way to distribute and test apps: Ad Hoc

11:14 am Vincent Nguyen: create a group of up to 100 iPhones and send apps to all of them; Steve suggesting this would be useful for testing betas or in classrooms

11:14 am Vincent Nguyen: Something entirely new: MobileMe

11:14 am Vincent Nguyen: "Exchange for the rest of us" - demo by Phil

11:15 am Vincent Nguyen: Push email, calendar and contacts without an Exchange server

11:15 am Vincent Nguyen: Ouch, Phil Schiller has just called ActiveSync "ActiveStink"

11:16 am Vincent Nguyen: Works cross-platform and info is pushed up and down: e.g. new email goes to all devices and from all devices

11:16 am Vincent Nguyen: Continuous, automatic syncronisation

11:16 am Vincent Nguyen: And it's all done over-the-air via the cellular connection

11:16 am Vincent Nguyen: Mail, iCal and Address Book on Mac all supported, as is Outlook

11:18 am Vincent Nguyen: New site: Me.com

11:18 am Vincent Nguyen: Recreates the desktop experience but online from anywhere

11:19 am Vincent Nguyen: Syncs everything - including photos - and looks just like Apple's Mail, Contacts, Calendar and Gallery apps

11:19 am Vincent Nguyen: They're calling it a "breakthrough web 2.0 app interface" and it looks amazing

11:20 am Vincent Nguyen: iDisk is integrated into Me.com; Phil Schiller is demonstrating it now

11:20 am Vincent Nguyen: It includes everything you'd get with Outlook Web Access, with more besides - it all acts just as you'd expect the desktop version to

11:21 am Vincent Nguyen: Drag'n'Drop, multiple message select, in-line replies, complete control over pane and window resizing

11:22 am Vincent Nguyen: Contacts includes live searching and ties with Google Maps

11:22 am Vincent Nguyen: Calendar has color coding and you can drag'n'drop events, as well as display multiple views

11:23 am Vincent Nguyen: Gallery has thumbnail scrolling and drag'n'drop

11:23 am Vincent Nguyen: Hard to believe this is all web-based, it's miles ahead of the competition in terms of interface

11:24 am Vincent Nguyen: iDisk app can send files to individuals through the web interface

11:24 am Vincent Nguyen: They're demonstrating the over-the-air capacity: iPhone sync'ing with Me.com

11:25 am Vincent Nguyen: It's all happening live: email, contacts, appointments, all show up on both at the same time

11:25 am Vincent Nguyen: With read status and any amendments intact

11:26 am Vincent Nguyen: Very little lag when something is changed, though presumably this is all via WiFi not cellular data on the iPhone itself

11:27 am Vincent Nguyen: Thank goodness for unlimited data plans!

11:28 am Vincent Nguyen: "Exchange for the rest of us ... The perfect companion"

11:28 am Vincent Nguyen: $99 a year

11:28 am Vincent Nguyen: That includes 20GB online storage; MobileMe replaces .Mac

11:29 am Vincent Nguyen: 60 day trial and available in early July

11:29 am Vincent Nguyen: .Mac users auto upgraded

11:29 am Vincent Nguyen: Steve's back on stage

11:29 am Vincent Nguyen: First iPhone shipped on June 29th last year

11:30 am Vincent Nguyen: Um, Steve is using a photo of me to illustrate the launch

11:30 am Vincent Nguyen: 90% customer satisfaction

11:31 am Vincent Nguyen: 98% of ppl use it to browse online, 94% use email, 90% SMS messaging, 80& ten or more features

11:31 am Vincent Nguyen: Apple ran out of stock several weeks ago - 6m sold

11:32 am Vincent Nguyen: Next challenges: more affordable, 3G networks, enterprise, third party apps, mmore countries

11:32 am Vincent Nguyen: 3G iPhone!

11:32 am Vincent Nguyen: "today we're introducing the iPhone 3G"

11:33 am Vincent Nguyen: Black back panel, thinner edges, full plastic back

11:33 am Vincent Nguyen: "it's really nice" says Steve

11:33 am Vincent Nguyen: Massive applause here

11:33 am Vincent Nguyen: solid metal buttons, flush 3.5mm headphone adaptor

11:34 am Vincent Nguyen: same 3.5-inch display, improved audio

11:34 am Vincent Nguyen: "Feels better in your hand" apparently

11:34 am Vincent Nguyen: They'd comparing EDGE vs 3G in a demo

11:35 am Vincent Nguyen: download in the browser takes 21 seconds on 3G and EDGE crawls along

11:35 am Vincent Nguyen: EDGE finally finishes after 59 seconds

11:36 am Vincent Nguyen: Steve is comparing 3G with WiFi speeds

11:36 am Vincent Nguyen: 17 seconds to download on WiFi

11:37 am Vincent Nguyen: 3G is 2.8x faster than EDGE

11:37 am Vincent Nguyen: Plus the iPhone 3G is 36% faster than other 3G phones (e.g. Treo 750 & Nokia N95)

11:38 am Vincent Nguyen: Email attachment takes 5 seconds on 3G, 18 seconds on EDGE

11:38 am Vincent Nguyen: Plus, Steve points out, the results are better to look at on the iPhone compared to rivals

11:38 am Vincent Nguyen: Standby time is 300hrs

11:39 am Vincent Nguyen: 3G talktime is 5hrs

11:39 am Vincent Nguyen: 2G talktime up 2hrs to 10hrs total!

11:39 am Vincent Nguyen: 5-6hrs of 3G browsing, 7 hours of video, 24hrs of audio

11:39 am Vincent Nguyen: GPS now built-in

11:39 am Vincent Nguyen: The room is going wild here

11:40 am Vincent Nguyen: It's also assisted GPS, uses WiFi and cell towers to better pinpoint position

11:40 am Vincent Nguyen: Steve thinks location-based services are the future on the iPhone

11:40 am Vincent Nguyen: Can do tracking and work as a compass - without the dedicated compass Google recently showed in their Android prototype

11:41 am Vincent Nguyen: Demo GPS with a moving car icon on Google Maps

11:42 am Vincent Nguyen: Current iPhone available in 6 countries today, will be 12 countries for 3G version

11:42 am Vincent Nguyen: 25 countries over next few months

11:43 am Vincent Nguyen: Showing different countries getting ticked off on map - Canada, Sweden, Mexico, Norway, Netherlands, etc

11:44 am Vincent Nguyen: Seventy countries in total, including China, Australia and Japan

11:45 am Vincent Nguyen: Rollout over next few months

11:46 am Vincent Nguyen: Now price: was $599 at first launch, now $199!

11:46 am Vincent Nguyen: $199 for the 8GB iPhone 3G!

11:46 am Vincent Nguyen: $299 for the 16GB

11:47 am Vincent Nguyen: The room here has just exploded

11:47 am Vincent Nguyen: They'll make a white version too

11:47 am Vincent Nguyen: Rolled out at the same price all over the world

11:47 am Vincent Nguyen: Available July 11th

11:47 am Vincent Nguyen: They're showing the new advert

11:48 am Vincent Nguyen: Advert is showing a safe carried by security guards, with the iPhone 3G inside

11:49 am Vincent Nguyen: "The iPhone 3G is one of the most amazing products I've ever had the privilege to be associated with"

11:50 am Vincent Nguyen: iPhone teams are being called to their feet, and the applause is deafening

11:51 am Vincent Nguyen: "WWDC 2008, I think it's going to be our best so far"

11:51 am Vincent Nguyen: The lights are coming up and it looks like the keynote is over

11:51 am Vincent Nguyen: Steve has left the stage

11:52 am Vincent Nguyen: There's no "one more thing", but a 3G iPhone should make up for that don't you think?

11:52 am Vincent Nguyen: Thanks for reading the iPhone Buzz Live Blog - we hope you've been as excited about this year's WWDC keynote as we have been!

11:52 am Vincent Nguyen: Make sure to keep reading iPhoneBuzz.com for all the details of the new iPhone 3G


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