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Ikea’s secret to amazing catalogs? CGI, and lots of it

Ikea’s secret to amazing catalogs? CGI, and lots of it

You walk into that big, bold store and tell yourself “don’t forget a catalog on the way out this time”. The Ikea catalog is a good barometer for style on a budget, and something lying around many homes and apartments. If you recently wondered why their staged rooms looked so good while yours looks so plain, the answer may be a bit more complex than you think. Turns out, they probably didn’t stage anything - it’s CGI.

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